End of the Year Recap: What Have We Learned About Promotional Gifts?

It’s been a year of trials and triumphs, and we have been fortunate enough to have completed our goal of providing high-quality promotional and business gifts for you, your clients, employees, and your business partners. When it comes to gifts, we pride ourselves on knowing exactly what your company needs in order to boost its sales. We have helped numerous companies achieve their goals through the use of our promotional products – so let’s take a trip down memory lane and take a look at some of the things we’ve learned about gifting in this past year.

Choosing the Right Gift

When it comes to choosing the right gift, you’ll want to pick one that will help raise your company’s awareness, and consequently bring in new sales and customers. There are many ways to go about this – for example, you can decide based on the recipients (taking into account their hobbies and interests) or you can always pick a theme that suits the occasion. For instance, if you’re having a Christmas party, go in that direction. If you’re giving out gifts during summer months, you might want to opt for sunglasses, beach towels, beach bags…

Throughout the years we’ve written a number of blog posts dedicated to promotional gift ideas. So if you can’t come up with any or if you want to really stand out with your choices this upcoming year, take a look at some of our articles to help you choose.

Branding – Yes or No?

Many companies are afraid to put their logo and name on promotional products – why? It probably has to do with the fact that many people consider promotional gifts as a kind and genuine gesture, and for this reason many entrepreneurs don’t want to come across as only giving out the freebies in order to raise brand awareness. However, people are happy to receive free items even if it means your company gets some recognition out of it. So, don’t be scared to put your logo on your products, as this is one of the best ways to promote your company, your brand, and your services.

But there are also some factors to consider when actually putting your name on a product. For example, you have to think about the color choice – will your company’s colors stand out on the product or should you opt for a different combination of colors? In the same way you have to think about the colour of your product as well. The design itself will take a lot of hard work; you need to decide whether you only want to put your logo on it, only your name, or maybe both. And don’t forget about your competitors – you want to stand out.

Read more about how to approach designing your logo in one of our previously published blog posts.

Mistakes to Avoid

Of course, as is the case with most things in life, when choosing promotional or business gifts we come across some traps that we’re sometimes too late to notice. But luckily for you, you’ve got us – we’re experts in this and we’ve gone through all of the possible obstacles that could stand in your way.

One of the most important things to know is that you have to order your gifts on time. Business and promotional items are very sought after, which means literally everyone wants their piece of cake; if you order too late you may run into multiple issues, such as the distributor or supplier not having the gift you want on hand anymore since their stock ran out. You can also face issues with shipping and delivery – last minute orders may come at a higher price in terms of shipping, while delivery may not be on time. With this, you risk disappointment of your clients, employees, and business partners – and that’s not something you want to do.

Other mistakes include not being original, meaning that you buy the same exact gift every year just because you know people liked it the previous year. This also goes hand-in-hand with the price; maybe the reason why you choose the same gift every year is because it is affordable. However, you should look at the quality first, only then the price as you don’t want to disappoint your recipients.

If you want to freshen up your memory on the most common mistakes when choosing promotional gifts, visit our blog to learn more.