Top 6 Promotional Products for the Upcoming Summer Season

5 minutes

June 13th 2022

Top 6 Promotional Products for the Upcoming Summer Season 1

Renata Novak is a brand manager, digital marketer and content writer.

Everyone looks forward to summer, because we associate it with holidays, relaxation and fun. In addition, summer is usually filled with events and activities that create great opportunities to activate your promotional campaigns with promotional products, and to consequently increase brand exposure and sales. But why should you use seasonal branded products as business gifts? Well, for starters, seasonal promotional products are a great investment; they increase both the company’s visibility and its profits. What’s even better is that during summer, these effects double!

Summer has always been a popular season, not only for individuals but also for brands and businesses. It is the warmest time of the year and is associated with holidays, travel, bliss, fun and happiness. Therefore, it creates great opportunities for holiday-themed marketing and seasonal marketing. Businesses can create branded seasonal products to meet the seasonal needs of their customers or clients while achieving the goals of branded advertising and branding. Summer promotional items are also suitable for promotional gifts or branded products that can be given out at major events, such as fairs, summer shows, concerts, you name it!

How to Effectively Use Summer Promotional Products to Promote Your Brand

Summer time creates seasonal excitement at the turn of the seasons, which creates advertising around summer products. You can take advantage of this by sharing these products as promotional gifts or selling them as branded goods in stores, stores and malls. If you want to go a step further, you can promote them as an exclusive and limited edition or additional product to a company product, creating a shortage that will in turn spur social media conversations and increase sales.

In addition, summer promotional products are great business gifts that nurture relationships between the company and customers, business partners and employees. These gifts are a reflection of your business as they share the message of your brand and also express the values and culture of your business. In return, it reassures your customers as you show them that you respect and appreciate them with these gifts. At the same time, you share the message with these types of products that customers should take advantage of these promotional gifts, thus building trust and increasing brand loyalty.

Most summer promotional items are convenient and are usually included in the daily lives of your recipients. These types of products are great for on the go when people move from one place to another, as they increase brand visibility, especially in target locations or areas where awareness is low or non-existent. You can also use them to attract attention and increase traffic by attracting new potential customers and turning them into customers, as promotional gifts will encourage them to have a positive perception of the product, encouraging them to buy it.

Products, that might interest you

Top 6: Selection of Summer Products to Increase Sales in Your Company

Summer items are good for branding as they prove their potential as effective yet cheap promotional products. You can personalise these summer products with your company logo, message, design, image or colour. Normally, all these types of products are suitable for promotion, but it is better to choose the best ones, and thus ensure success with a cost-effective strategy to save time and money for your business.

If you’re working on a limited budget, narrowing down summer promotional products is a good move, as the greater the popularity, the higher the acceptance rate, the wider the potential reach, and the more successful the promotional tactics.

Below are the 6 best summer product choices based on audience popularity and positive feelings tied to the summer season:

Promotional T-shirts

In general, t-shirts have a large area suitable for branding with the logo or design of your company, which is why some refer to them as traveling billboards. Promotional summer T-shirts are useful and attractive gifts that will significantly increase the visibility of your company. There are usually no restrictions on the models, size, or colour of the T-shirts – they can be worn by everyone, of different ages and genders, with only a small difference in size.

Promotional Shopping Bags

Shopping frenzy is common in the summer. So it’s a good way to take advantage of this by providing promotional shopping bags as valuable yet cheap summer promotional items for your customers. Today, these shopping bags are available in environmentally friendly options, such as printed cotton bags, which communicate that you care about the environment and sustainability. In addition, such products have a large surface area suitable for creative branding with screen printing techniques for larger dimensions or digital transfer for improved color quality.

Promotional Sunglasses

Sunglasses are great for protection against harmful UV rays on sunny days. They are also great for a day at the beach when people are sunbathing, and are also appreciated as a popular fashion accessory. Therefore, your company can share these great promotional summer products as promotional gifts or use them for summer marketing because they are popular and attractive to all genders and ages. You can also choose more sustainable options

Promotional Speakers

Speakers are a very popular summer gift, as people attend social events in and out of the house. Therefore, it is advisable to invest in promotional speakers, especially in promotional ones made of sustainable materials such as bamboo. The recommended choice would be wireless bamboo speakers equipped with 3 W speakers, a built-in 300 mAh battery and integrated ambient light. Such promotional speakers are good business gifts and wonderful summer promotional items that your recipients will appreciate for their great value.

Promotional Water Bottles

Water bottles are great summer promotional gifts that appeal to a variety of recipients. They are great business gifts for exposure and visibility, as your recipients take them wherever they go, from offices to the beach, house, hotels, parties, concerts, etc. To improve the image of your brand, choose higher quality and environmentally friendly products, as people nowadays prefer products that have minimal impact on the environment, reduce plastic pollution and improve sustainable water use.

Promotional Towels

Towels are a valuable summer promotional gift, popular for beach days and camping, especially during the summer tourist season. Choose eco-friendly towels made from sustainable materials such as recycled cotton. The latter makes the towels soft, silky, comfortable to use and highly absorbent.