Benefits of using canvas bags for shopping
For quite some time now plastic bags are really really out. We could say out of fashion. Old fashioned. Whatever…
5 minutes
Veronika Mikec is a full-time student, writer, and future revolutionary. |
With a strong commitment to low-impact garments, iqoniq aims to contribute to a more sustainable fashion industry that prioritizes both style and responsibility. The brand goes beyond merely creating fashionable garments; it strives to inspire consumers to embrace environmentally conscious choices in their wardrobes.
Low-impact garments are essential in addressing the pressing environmental challenges our planet faces. The fashion industry is one of the largest contributors to pollution, with significant waste and carbon emissions. By prioritizing products made from recycled and organic materials, iqoniq demonstrates that it is possible to create high-quality, durable clothing without depleting natural resources or contributing to landfill overflow. The brand encourages consumers to consider their choices and recognize that embracing low-impact garments is a necessary step toward a more sustainable future.
Transparency is a core value for iqoniq. The brand believes that consumers deserve to know the impact of their clothing choices, which is why it provides detailed information about its production processes and materials. This commitment to transparency helps avoid greenwashing, allowing iqoniq to maintain credibility in its sustainability efforts. Through its partnership with Aware™, iqoniq validates its claims and tracks the entire lifecycle of its products, empowering consumers to make informed decisions and support brands that prioritize sustainability.
Aware™ is a traceability platform that enables iqoniq to track and verify the sustainability of its textiles from the source to the consumer. By embedding a physical tracer in its sustainable fabrics, iqoniq ensures transparency throughout the supply chain. This innovative technology allows for instant verification of products at every stage, giving consumers peace of mind about their purchases.
The Aware™ system is powered by blockchain technology, creating a digital product passport (DPP) for each garment. This passport contains essential data about the product’s journey, from raw materials to finished goods. Consumers can access this information by scanning a QR code on the product label, allowing them to see the environmental impact and sustainability claims of each garment. This level of transparency sets iqoniq apart as a brand that strives to make sustainable choices easier for consumers.
At the heart of iqoniq’s collection lies the use of recycled mono materials. These materials play a crucial role in reducing waste and promoting circular fashion. The garments produced by iqoniq are crafted from recycled cotton and polyester, helping divert waste from landfills while conserving resources. Some fabrics contain up to 100% recycled content, exemplifying the brand’s dedication to setting a standard in the fashion industry and encouraging others to adopt similar practices.
One of the unique features of iqoniq’s collection is the use of undyed heather colors. By eliminating the dyeing process, the brand conserves water and reduces harmful chemicals released into the environment. The recycled cotton, in its natural color, is blended with virgin organic cotton, resulting in beautiful heather mélange effects. This approach not only minimizes environmental impact but also creates distinctive and stylish garments that appeal to consumers seeking sustainable options.
Iqoniq is proud to support Water.org, a global non-profit organization dedicated to improving access to water and sanitation. The brand donates 2% of the proceeds from each product sold to this vital cause. By investing in clean water initiatives, iqoniq contributes to better health, empowerment of women, and enhanced educational opportunities in communities around the world. This partnership reflects the brand’s commitment to sustainability and social responsibility, extending its impact beyond the fashion industry.
Iqoniq takes social responsibility seriously. The brand ensures that all products are manufactured in facilities adhering to strict ethical standards. Production partners are required to undergo social audits according to the amfori BSCI auditing framework, guaranteeing that garments are made in safe working conditions with fair wages and respect for workers’ rights. By prioritizing ethical manufacturing, iqoniq aligns its business practices with its sustainability goals.
Iqoniq believes that personalization should not come at the expense of sustainability. The brand utilizes OEKO-TEX® ECO PASSPORT inks and low-impact decoration techniques for all its products. These inks are tested for harmful substances, ensuring that garments are safe for both consumers and the environment. By choosing eco-friendly decoration methods, iqoniq minimizes its impact while allowing brands to customize their clothing.
The garments from iqoniq feature innovative tear-off neck labels, allowing brands the freedom to personalize their products. This design ensures easy printing or embroidery of logos and messages at the center of the garment. This approach not only provides a unique branding opportunity but also supports sustainability by minimizing waste during the decoration process.
The commitment to sustainability extends to iqoniq’s design philosophy. The brand creates all-year-round collections that adapt to seasonal trends while maintaining a focus on eco-friendly practices. iqoniq believes that sustainable fashion should be accessible and appealing, which is why its designs cater to diverse tastes and styles. This approach encourages consumers to choose sustainable options without compromising aesthetics or quality.
Iqoniq offers a diverse range of products, including t-shirts, polos, sweatshirts, joggers, and jackets. Each item in the collection is designed with sustainability in mind, utilizing recycled materials and ethical manufacturing practices. The garments are not only stylish but also versatile, making them suitable for various occasions. By choosing iqoniq, consumers can effortlessly incorporate sustainable fashion into their everyday lives.
By choosing iqoniq, consumers are empowered to make informed decisions that align with their values. The brand’s commitment to transparency and sustainability means that consumers can trust the products they purchase. With clear information about materials, production processes, and the impact of garments, iqoniq allows consumers to shop with confidence. Together, we can create a more sustainable fashion industry and make a positive impact on the planet.
Iqoniq envisions a future where fashion is synonymous with sustainability and transparency. The brand aims to inspire other companies to adopt similar practices, promoting a collective effort toward reducing the industry’s environmental impact. By leading the way in sustainable fashion, iqoniq hopes to change perceptions and encourage consumers to prioritize eco-friendly choices. With iqoniq, consumers are not just wearing clothing; they are supporting a movement toward a more responsible and sustainable future.
Embracing iqoniq means aligning with a brand that embodies the values of sustainability and ethical practices. As consumers become increasingly aware of their choices, iqoniq provides an opportunity to wear what one believes in—a reflection of commitment to a better, more sustainable world.
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