GiftUp’s Gift Guide: How to Impress Your Millennial Customers

In recent years, we have come to realize the importance of promotional gifts as a subtle yet powerful tool that can deliver great results, even though it takes a lot of planning. Therefore, the first and key step in choosing promotional gifts as part of your advertising strategy is to determine your target audience.

Identifying the target group helps you strategically apply “Generational Marketing,” a marketing approach that uses generational segmentation in marketing, communications, and strategy. When you give someone a promotional gift, you are marketing to a certain generation of people with unique but shared desires, attitudes, and upbringing that sets them apart from other groups.

In fact, it would be wise to learn more about this generation, its characteristics, lifestyle, and preferences. This would help you develop strategies and plan tactics that can successfully cater to this group, especially when it comes to promotional products or a brand. If your target audience is millennials, choosing the best promotional products to adapt to that group’s preferences would result in more effective conversions.

What Is a Millenial?

Millennials, also known as Generation Y or “Gen Y”, are a segment of the world’s population defined by their age, a generation born between 1981 and 1999. This is the most talked about group, the most active group on social media and a group that has a higher percentage of target audience in the market. They are soft-hearted, smart customers, innovative, flexible, creative and experienced in social media.

They are heavily influenced by social media and peers, which is why they buy products based on ratings and recommendations. They also promote environmental awareness and thus the use of environmentally friendly products.

They are an average but key group that has a big impact on the market and purchasing power. They also love rewards and loyalty programs, such as social media performance and personalized gifts, so they should not be overlooked when planning a marketing strategy or advertising campaign for a brand or company.

What Are the Best Gift Ideas for Millennials?

As a business or enterprise, you should consider generational marketing if your customers, customers, or employees mostly belong to the millennial group. It’s important to be practical and make the best use of your resources, time, and money to make conversions successful.

Some of the best gift ideas for millennials are clothing such as t-shirts, jackets and sportswear, shoes, hats, sunglasses, eco-friendly products, tote bags, laptop bags, backpacks and sports bags. Electronics such as power banks, memory cards, headphones, lamps and household items are also good gifts. Of course, you need to make sure these gifts are properly branded to increase brand awareness and foster a company culture.

Remember, by choosing the best gifts, you ensure that your products will be accepted, used, loved and appreciated, not rejected or something that will be badly talked about.

Millennials are a generation of experience and always study carefully what they buy or receive. So make sure your branded gifts meet their needs, tastes, desires and standards.

1. Promotional Sunglasses

This promotional product will never let you down as everyone loves and uses them. Sunglasses are worn by people to protect their eyes from UV light, harsh weather, light from various devices and dust. They are also used as a fashion statement as they add a touch and aesthetics to your outfit. They come in a variety of sizes, styles, colors, materials, types and designs and suit the aesthetics of millennials. As a promotional product, they are a useful marketing tool that can bring big conversions due to general demand, popularity and usage.

You can give them away at festivals, markets, or online. They are usually a great choice for summer campaigns, fundraising and visibility campaigns. Sunglasses are perfect due to their lower cost and popularity as promotional gifts. They can be used as promotional gifts in memory of outdoor activities and events such as weddings, sports activities, concerts, stage performances, games, birthdays, anniversaries, trips, socializing and parties.

2. Power Banks

Power banks are an essential modern promotional device that millennials love and appreciate. They are mostly used while driving when people are traveling, as an emergency source of battery in the absence of electricity or if the person faces an unstable power supply. Recently, the demand for power supplies has increased as they provide convenient, easy, fast and affordable charging. Thus, promotional power banks are one of the brand’s most valued business gifts. They come in a variety of shapes, sizes, materials, and capacities that offer a wide range of options and meet the needs of every millennial.

They offer a variety of features such as solar power charging, fast charging, integrated key chain, wireless charging, digital display with battery capacity, and more. A universal or standard power supply is charged via a USB charger, a solar power supply is charged via sunlight, while wireless power supplies are powered via wireless chargers. However, the solar and wireless power adapters can also be charged with a USB charger or cable. Although they can be quite expensive, they are portable, long lasting and widely used and earn the place of a top business gift or business gift brand.

3. Environmentally Friendly Promotional Products

Environmentally friendly promotional products promote environmental, social, and economic benefits while protecting public health, well-being and the environment throughout the commercial cycle, from the extraction of raw materials to the end when the product is discarded. Recently, environmentally friendly products have been used as promotional products for waste reduction and recycling, which contributes to a positive impact on the environment. They can be biodegradable, suitable for composting, energy efficient, ecological, recyclable or already recycled, renewable and reusable.

These products are available in a variety of forms such as handy sustainable products such as diaries, bags, boxes, refrigerators, brooms, packing bags, books, stationery, cups, straws, water bottles, hats, slippers, and more. You can brand them and so the products reflect the values ​​of your brand as socially aware and consistent. By choosing these products, you will get closer to potential customers and create a positive brand image.

According to reports, 46% of consumers have a better opinion of the brand that has given them an environmentally friendly promotional product. Because of this, these products are a good choice of promotional merchandise that companies can donate to events and exhibitions. Sharing environmentally friendly promotional goods will therefore promote the image of your brand and communicate to millennials in a positive light about your awareness, performance and attitude towards the environment.

4. Promotional T-shirts

Promotional T-shirts are the most popular, accepted and promoted promotional clothing because of their importance in ensuring the launch of an advertising campaign, a political campaign and cultural awareness. Therefore, they are generally approved and accepted by the public with great enthusiasm. Undoubtedly, they offer unlimited visibility and coverage at a cost-effective price.

Promotional T-shirts are also popular Christmas or joke gifts for millennials, since they can be labeled with funny or cute patterns, associating the brand with positivity. Promotional T-shirts are good for activating customers, participating in social networks, retaining customers and conversion. They are worn constantly and are a good choice for cheap but effective advertising. So it’s no wonder they’re called “traveling billboards.”

They are great for promotional campaigns at events and exhibitions. Although the T-shirts are a simple gift, they are practical and versatile and offer great branding options as an exclusive and timeless brand product. They are long-lasting and fashionably pleasing, making them the perfect custom promotional product.

5. Drinking Bottles

Promotional drinking bottles can be made of plastic, glass or metal. It can also be an environmentally friendly product as a reusable product. You can label them with a logo or custom design, giving a personalized and branded feel associated with your brand.

As a promotional product, they are portable, convenient and can be carried anywhere, from home to work, outdoors, in the office, in the gym and more. Promotional drinking bottles are part of cheap and effective promotional tactics for your brand or company. They offer visibility anywhere because of their popular use by millennials, making them a good choice for promotional advertising goods.

6. Sports Bags

Sports bags come in a variety of sizes, colors, shapes and properties. They have a wide surface, perfect for personalization, allowing for versatile printing on selected areas as you see fit. They are practical gifts that millennials would appreciate as they are ideal for the gym, sports activities, recreation, clubs and outdoor activities. Bags can also serve as a great product for overnight stays, thus increasing the visibility of your brand. Sports bags are thoughtful gifts that your customers and buyers would surely love and take advantage of.

They can sometimes be used as part of a combination of sports kits with sportswear and shoes that ensure the unity and uniqueness of your brand or company. They can also display inspiring messages or a company logo or slogan, which is good for strengthening employee morale, teamwork networking and promoting high performance.

7. Headphones

Because music is associated with emotions, it can leave a good impression on users, such as positivity and nostalgia. So the more often they use them, the stronger the sentimental value of the headphones. They are easy to use and portable, so they are another promotional product suitable for travel that is great for brand exposure. Not only are headphones useful when watching movies or playing music, but they are also suitable for use during exercise, virtual conferences, car conversations, and while doing household chores.

Very often they offer features such as noise cancellation, water resistance and smart features. This makes them a practical gift for millennials. Headphones can be a stylish promotional audio accessory for your staff, employees, customers, customers and the general public. They are useful for raising brand awareness as people use them and view them countless times during the day, making them an effective medium for advertising.

In summary, this article shows a relevant insight into the understanding of millennials of what they prefer, and tips on choosing the best promotional products. This will be a very useful assurance that your marketing efforts will be productive and that people will appreciate your promotional gifts and to generate the conversions and results you want for your brand, business or business.