Benefits of using canvas bags for shopping
For quite some time now plastic bags are really really out. We could say out of fashion. Old fashioned. Whatever…
2,625 views
4 minutes
2,762 views
![]() |
Renata Novak is a brand manager, digital marketer and content writer. |
2,763 views
A lot has been said about promotional gifts in the past few years – though a big part of it has been proven true, there’s still plenty misconceptions that alter people’s stances on these corporate freebies. And it really isn’t fair, you see – promotional products have been the backbone of brand recognition since forever, and some people have unjustly been giving them a bad name. So, I decided to dig deep and look at all these errors, trying to find out why they’re so widely spread. Turns out, people believe any old wife’s tale they come across.
Let’s bust those myths, shall we?
This one is actually true – but only if you’re giving out products that your customers don’t find any use for, or feel that it’s not particularly valuable or interesting. Which is why you should always strive to surprise them with gifts they won’t find in regular shops – I’m telling you to forget about gifts such as pens (which people throw away immediately after the ink runs out, or they simply forget about it and misplace it), keychains with no special features (like a hidden knife or a bottle opener), or boring key straps, for instance.
Just slapping on your company’s name or logo and calling it a day doesn’t make it something that people will be very excited about. Yes, it’s a free gift, but where’s the originality? Was there even any thought put into the product?
But other than that, nope – people love promotional items and will always be happy to receive them. Even if it’s something they’ve seen a million times. Trust me, no one turns down a freebie.
Probably the most plausible myth of all – the idea that promotional gifts are cheap stems from the fact that normally, these products cost very little to manufacture. And while it is true that a company will not spend a big amount of money for these products, they are not short-lived. After all, a businessman would not want his brand to be recognized in association with cheaply-made products, right?
That’s why it’s safe to assume these items are not of bad quality – maybe not exactly the best of the best (it’s usually with corporate gifts that production is of higher quality), but definitely not the worst. In fact, promotional items have proven to have a very long life span – the majority of customers hang on to them for more than half a year!
Compared to what exactly are promotional products too expensive? Give me at least one example, I double dare you. Can’t seem to find one? Just as I thought.
The reason you don’t have an answer to my question is that there is no actual answer. You see, it’s a tricky business, buying and distributing promotional products. We previously discussed why people tend to think these items are cheap, and I explained why they aren’t. Now I’m going to explain why they … are cheap? It’s complicated, but let me try and make sense of it.
It depends on which side you look at it from – these products aren’t expensive to manufacture, although they do require a fair amount of money. On the other hand, as a product itself, they’re not cheap – if manufactured correctly, they are made of quality materials and are, therefore, long-lasting. But they are not, in any sense of the word, too expensive to produce.
Guess what – promotional gifts are really, really, really popular, even to this day. And while you’re able to order your items at any given time, you are not guaranteed to receive them in the expected time. They sell out pretty quickly, especially during high season (specifically, the time around Christmas), which is why ordering a few months ahead of time is absolutely necessary if you wish to avoid stress.
It’s only if you’re extremely lucky that you’d be able to order last minute and still get all of your orders on time – again, highly unlikely (downright impossible, I’d say). If I were you, I wouldn’t push my luck. Simply plan ahead and order plenty of time before you actually need the gifts.
How could something free stop being exciting? Ever? In a million years? Sure, if you keep insisting on giving out boring promotional items, such as calendars, your customers will probably not be exactly thrilled about them. Again, we come back to originality and uniqueness. Don’t be just another one of those entrepreneurs that settle on the bare minimum – think outside the box! Promotional products are the easiest way to raise brand awareness, and it’d be a shame if you goofed up such a good opportunity by not giving it much thought.
For quite some time now plastic bags are really really out. We could say out of fashion. Old fashioned. Whatever…
2,625 views
Coffee makes the world go round—from pick-me-ups in the morning to cups of Joe to keep us awake and productive…
2,254 views
When coming up with a new business idea, or upgrading one you’ve already developed, always ask yourself—what added value am…
1,891 views
Everyone gets excited with new trips coming up—days of complete relaxation are right around the corner, and we’re in desperate…
2,109 views
Good business partnerships are one of the cornerstones of successful companies. While first impression is undoubtedly the most essential moment…
1,988 views
The advantages of one technique or another vary from case to case and only one is certain. Both printing and embroidery are durable and high…
6 views
There’s risk in everything once you open and run your own business, even in something as innocent as gifts. Especially with business gifts, that are…
48 views
The art of gifting is as old as humanity and is still the best way to show friendship, respect, gratitude, and forge interpersonal bonds. The…
30 views
Everyone knows about the benefits of promotional gifts, and everyone loves to receive them. But what exactly is it that makes this type of promotion…
114 views
Every year, we celebrate World Water Day for numerous reasons – on this annual international day all of us are given an opportunity to not…
78 views
We’re only a couple of weeks away from starting the new year! And, as is expected, the year 2022 will introduce us to new materials…
93 views
The goal of this article is to help you, in a slightly different way, achieve probably the main goal of your company: higher sales. We’ll…
120 views
The goal of this article is to help you, in a slightly different way, achieve probably the main goal of your company: higher sales. We’ll…
126 views
Your employees are the foundations of your company – and showing them you care about them as people, not just as the working force, lets…
126 views
Business gifts and promotional gifts are part of relationships with target groups. Proper gifting begins with planning, that is, setting goals and analyzing the target…
159 views
It’s been a year of trials and triumphs, and we have been fortunate enough to have completed our goal of providing high-quality promotional and business…
153 views
We’re only a couple of weeks away from starting the new year! And, as is expected, the year 2022 will introduce us to new materials…
204 views
There’s so much more to gift giving than meets the eye; it’s not always about buying the most expensive items in order to impress your…
234 views
Think back to the years when you went shopping for Christmas gifts – did you make your way to the mall just before the holidays…
258 views
Expressing your gratitude for your employees and clients’ loyalty is beneficial to you as it is to them – a gift with your company’s logo…
312 views
In recent years, we have come to realize the importance of promotional gifts as a subtle yet powerful tool that can deliver great results, even…
279 views
In recent years, we have come to realize the importance of promotional gifts as a subtle yet powerful tool that can deliver great results, even…
309 views
Some of us hate shopping, while others enjoy it immensely. But no matter which group of shoppers you belong to, we can all agree on…
321 views
When it comes to creating a design to be put on your promotional products or even just designing your company’s logo, there’s a lot of…
309 views
Have you planned what, when, and who to surprise with promotional gifts yet this year? You may have noticed that a lot has changed in…
357 views
Over the years, brands have developed different techniques that are supposed to appeal to different generations of consumers. In recent years, for example, companies have…
546 views
Promotion is about so much more than just trying to lure new clients to use your services or buy your products – it’s about making…
306 views
When running a business, there’s a tonne of vital things to consider – and it’s not just making sure your products are in stock or…
414 views
Personalization comes in many forms. In the most basic sense, personalization already means including the customer’s name in the subject of the email. It is…
570 views
When starting your own company, there’s a long list of tasks awaiting you. Some of them are the globally despised administrative procedures, which seem to…
738 views
When it comes to branding your promotional gifts, it is very important to consider the different printing techniques that can be used when putting your…
894 views
I don’t know about you, but I’m pretty excited to embrace the changes this new decade is bringing. However, with new beginnings come new business…
1,287 views
I don’t know about you, but I love maintaining good relationships with my favourite brands. Not only does it make me feel good to know…
975 views
We all know about the importance of brand awareness – it’s the number one deciding factor in whether or not our business will flourish. It’s…
1,062 views
Eco-friendly promotional products will still be trending in 2021 – why is that? Haven’t we done enough for the well-being of our planet? We replaced…
1,257 views
In the age where more and more human interactions consist of electronic communication instead of face-to-face conversations, it is imperative that business owners nurture their…
1,302 views
Are you already having trouble finding the perfect business gift for your clients, employees, and business partners? Don’t worry, you’re not the only one! It’s…
1,398 views
We’ve all been there. Everything seems to be going great: employees are productive, projects are being finished on time with new clients coming in every…
1,566 views
In times of recession and similar uncertain financial situations, most companies reduce their spending of money in order to maintain economic stability – this is…
1,824 views
A lot has been said about promotional gifts in the past few years – though a big part of it has been proven true, there’s…
2,763 views
There’s a reason why more and more entrepreneurs decide on surprising their co-workers and employees with business gifts. Not only do they raise brand awareness,…
2,346 views
A big number of entrepreneurs still doubts the importance of promotional gifts, despite the continuous and unwavering success they bring. It has been proven countless…
2,660 views
Believe it or not, Christmas holidays and end-of-year parties are not always the ideal times to surprise someone with a corporate gift. Depending on who…
1,777 views
Believe me, not too long ago, I used to think these two were the same thing. Imagine my surprise once I realized they were complete…
1,834 views
A lot of decisions go into picking and choosing the ideal promotional gifts—from traditional apparel and flash drives, to more innovative products in the leisure…
1,968 views
Good business partnerships are one of the cornerstones of successful companies. While first impression is undoubtedly the most essential moment of a partnership, keeping it…
1,988 views
When coming up with a new business idea, or upgrading one you’ve already developed, always ask yourself—what added value am I offering my buyers? Knowing…
1,891 views
2,761 views