5 Reasons Why You Should Be Using Newsletter Marketing

In the age where more and more human interactions consist of electronic communication instead of face-to-face conversations, it is imperative that business owners nurture their relationships with their clients. Here’s where newsletter marketing steps in, allowing entrepreneurs to keep in touch with their customer base, and allowing the buyers to be notified about any possible changes within the company they support. 

However, although this type of marketing has proven successful numerous times, there’s still businessmen and businesswomen that doubt its power – afraid of seeming annoying and spammy, they tend to avoid sending too many emails (or any emails in general) to their clients. By doing so, they’re risking a faulty relationship with them, not knowing what the people are actually interested in and whether or not they’re still a part of their customer base. 

“There’s better ways of online marketing,” I hear you say. That may be true in some cases. But why not make use of every single marketing strategy that’s offered to you? There’s no such thing as too many clients in the business world!

So, What Exactly Is Newsletter Marketing?

Newsletter marketing is a form of direct marketing that uses email as its advertising channel. Some companies use regular mail, but this kind of advertising has recently begun declining due to both environment-related issues (there’s no use in printing your ads when you can post them on the internet) and people becoming annoyed by the junk they receive in their mailbox. In the narrower sense, this means that email is sent in order to nurture relationships between the company and its existing and potential customers, and to encourage new customers to purchase your products.

Some of the information bits included in these messages also contain certain other information than just a nod to a purchase. For example, they may contain certain statistics, news related to this business, discount codes, and much more. They also contain direct links that lead a potential customer to the official site of a company.

Newsletter marketing is also a relatively low-cost advertising method, which is why more and more companies and organizations are turning to this medium. They are also a great way for businesses to stay in touch with their customers without having to pay for additional TV and radio ads.

So, what are the main reasons your company should try out newsletter marketing?

1. Establishing Relationships with Clients

First, it is necessary to establish a relationship based on trust and acquaintance, and not immediately launch an attack by selling a product. Therefore, the first step in this method of selling is to establish a good database of email addresses. You can then send the first message that does not need to be immediately sales oriented. You can first provide the customer with some general information about your company and what it stands for. It’s better if the customer base first gets to know your business, so they’re later more inclined to purchase your products or services.

2. Nurturing Relationships with Clients

Once you fully establish a beneficial relationship with your database of subscribers, it is important you don’t forget about nurturing the relationships. One of the easiest and cheapest ways to maintain them is to send monthly emails. You can keep the customers informed about new campaigns, new products, sweepstakes, and more. However, it is important to be very careful not to send annoying and unnecessary information to your customers, as this will only make you seem annoying. You can also split your clients into several groups and, depending on their needs and preferences, send a message to each group individually. 

3. Wallet-Friendly Type of Advertising

Any other way of advertising and selling is relatively expensive. This one is not. Not only that, but this way you’re able to address many more customers at once and be sure they all received your message. Email marketing pays off – it’s a fact. It has long been considered one of the most profitable forms of online marketing, and a recent study in the US confirms this. Namely, they found that on an email marketing market, every dollar invested brings an average of $44 in revenue. I think the numbers speak for themselves when I say it’s not only incredibly cheap, but also incredibly profitable.

4. Make Yourself More Visible 

It may seem like people know who you are and what you do – but that’s probably not the case. It is very likely that they may not even know you exist, or maybe they may know about you but think that you only offer one service (even if you actually have a whole bunch of them). It’s possible they are completely wrong about what your company actually does. In any case, newsletter marketing can help you become more visible and inform recipients of who you are and what you are actually doing. It’s always better to be safe than sorry.

5. Better Sales Results

Like any successful business, you probably start selling a new product every now and then or offering a new service. But if your customers don’t know about them, that doesn’t really help you. Newsletter marketing gives you the opportunity to keep both your existing and potential customers informed and help them stay up to date. This way, if the customer is loyal, your sales results will be much better, and performance analysis data is always available to you. You can also keep track of how many of your recipients have opened your mail, which is a great help in analysing the data.