Seasonal Marketing Ideas: Best Gifts to Give to Your Business Partners Each Season

There’s so much more to gift giving than meets the eye; it’s not always about buying the most expensive items in order to impress your clients, employees or business partners – marketing plays an important role in making that choice as well. And while there may be countless ways of promoting your brand through gifts, it’s always good to take into account several factors before deciding on how you’ll be approaching your gift picking.

Depending on what time of year you’re planning on surprising those you want to thank for their support, the gifts will vary slightly. Here’s a couple of marketing ideas on how to take your marketing strategies to a whole new level by focusing on the four seasons.

Springing to Life

It seems as if life begins anew as soon as March rolls around, and I’m super thankful for that. The blossoming flowers and warmer afternoons are exactly what I need to gather up the courage to leave the comfort of my toasty bed and absolutely nail all my daily tasks. But there’s always some things that make this even easier, and I’m sharing them with you right here, right now:

Gardening kits

I’ve never been good at taking care of my house plants, but I’ve always loved the idea of starting my own garden. It can’t be that hard, can it? Even if it’s not the easiest hobby to pick up, gardening becomes much simpler with the right starting kit. Plus, all those fresh veggies and herbs will make all the effort worth it in the end!

Hammocks

It may not be summer yet, but that’s not stopping me from snoozing off in the comfort of my backyard. Besides, I like pretending my holidays are closer than they really are instead of sulking about having to wait a couple more months before being able to let go of my worries and taking a nap in peace.

Bird Feeder

It’s still cold, and I bet my tweeting friends would benefit from some extra warmth provided by a small bird house – especially since spring is the time most of them will be starting families. And, honestly, is there anything better than being woken up by birds singing? Seems like a win-win situation for us both, don’t you think?

Summer Heat

Whether you’re a fan of high temperatures or not, I’m willing to bet you love summer. And why wouldn’t you? It’s the perfect time to let go of what’s been bothering you and enjoy the sunny weather. Everyone else is more relaxed as well, which makes for the perfect atmosphere to host summer parties, BBQs or to simply enjoy a quiet afternoon by a pool. Here’s what can make summer months even more enjoyable:

Sunglasses and Other Accessories

I personally can’t imagine surviving a hot summer day without sporting a pair of new sunglasses or making sure I’m comfortable on my walks by wearing some flip-flops. This iconic pairing of summer accessories is what lets me know that my holidays have officially started – all I need now is a pool to jump in.

Reusable Water Bottle

As much fun as you could be having on the beach or at the pool, your mood will immediately plummet if you get thirsty and have no cold water in sight. For this reason, a reusable water bottle that you can carry with you everywhere is the perfect thing to keep in your beach bag (especially the isolated kind to keep your drinks cold).

Cooler Bags

In case your bottle isn’t isolated, though, you can always keep it in a cooler bag that’s small enough to carry around anywhere and everywhere. Best part is you can fill it with cans of your favourite drink instead and have yourself a party on the go! Cooler bags are also super convenient for certain food items that need to stay refrigerated.

Cold and Rainy Autumn

I love rain just as much as the next person, but it seems as if it’s waiting to catch me off guard – especially in autumn! Whether i’m on my way to work or just trying to grab lunch, either a light drizzle or an actual rain flood surprises me when I least expect it. Not to mention the cold wind that accompanies it as well! So, here’s how you can help your business partners stay dry and warm:

Umbrellas

Autumn is known for its moody weather, and while that may make it some people’s least favourite season, I think it adds to its charm. Plus, there’s nothing an umbrella can’t fix, especially in the 21st century where the more advanced ones are equipped with LED lights for extra safety as well!

Quick-Drying Jackets

Stepping into the office dripping wet is never fun (one more reason why you should invest in an umbrella) but luckily, many jackets are made from material that dries surprisingly fast. It is these jackets that are absolutely necessary for the rainy mornings, afternoons, and evenings that autumn weather brings.

Raincoats

When all goes south, a raincoat might just be your last attempt at staying dry. Many people may think brightly coloured raincoats are funny looking, but I personally love them – the more vibrant the colour, the better! And they’re also super convenient, and oftentimes much better at keeping you dry than umbrellas are.

Holiday Season

Everyone’s favourite time of the year is at the same time the most stressful time of the year. Hunting for the perfect gifts, trying to avoid huge crowds despite knowing there is no real scenario where that would happen, and preparing big and complicated Christmas recipes just to have your relatives politely decline another scoop of mashed potatoes. But it doesn’t have to always be so stressful; here’s some gifts that’ll make the holiday season enjoyable for all:

Coffee Mugs

A mug of coffee or tea is sometimes all you really need, especially when temperatures hit below zero. With countless design and colour options you’re sure to find a bunch that your business partners will be happy to receive! Why not add a couple of tea bags as well, just to seal the deal?

Socks and Slippers

Winter months are cold, and we all know that. So putting on a thick pair of socks and some slippers makes for the perfect evening, especially when paired with a cup of hot cocoa. Can you imagine receiving a pair of slippers with your name on it, though? I don’t know about you, but that would make my whole season.

Board Games

Spending winter evenings with those closest to you is one of the purest forms of affection. However, adding a board game or two can turn a quiet evening into one filled with fun, laughter, and, most importantly, quality time! Best part is you have a bunch of board games to choose from, so there’s always something for everyone.