Benefits of using canvas bags for shopping
For quite some time now plastic bags are really really out. We could say out of fashion. Old fashioned. Whatever…
2,625 views
4 minutes
1,064 views
![]() |
Renata Novak is a brand manager, digital marketer and content writer. |
1,065 views
We all know about the importance of brand awareness – it’s the number one deciding factor in whether or not our business will flourish. It’s no wonder we’re constantly looking for ways to implement different strategies into our business module in order to better our chances of getting recognized in the buyer’s market. Sometimes, however, we feel like we’re running out of ideas – it takes a lot to stay on top, after all. That is why it is necessary to always think outside the box and open our minds to even the craziest idea – and boy, do I got a crazy idea for you.
Let’s talk promotional gifts. We all love them, no matter what shape they come in. But what if I told you that there’s one extra step you can take to ensure your customers will be coming back again and again? No, I’m not talking about hypnosis – well, sort of. What you need to do, if you really want to astound them, is get into their psyche without them actually realizing it. Stick around to find out more.
Do you ever smell a certain smell and it takes you back to that specific day in kindergarten, where you and your childhood friends played with Legos? People have been calling this phenomenon ‘the Proust effect’ – it’s when a certain smell triggers a memory you basically forgot existed, but makes it incredibly vivid at the same time. This is one of the ways you can keep your customers coming back time and time again; but more on that later.
The five senses – touch, sight, hearing, smell and taste – are a very powerful thing that you can use to benefit your company. But it isn’t rocket science, mind you – just an often overlooked marketing strategy that works best when not advertised with the products you give out.
Let’s take a look at each of the five senses, and how they can help you build brand awareness.
Sight is the main sense developers of promotional products rely on – it is what draws the buyers’ attention and helps them make a visual connection with your brand. By choosing the right colours and combining them into attractive designs and shapes you are very likely to appeal to your customer base, and, if luck is on your side, grow it. However, because this is the main sense promotional products focus on, it is also very hard for your gifts to stand out in the sea of other products trying to achieve the exact same thing. If done correctly, on the other hand, sometimes the visual appeal is all you need for your customers to remember you.
When it comes to promotional gifts, touch often has to do with the practicality and functionality of the products – every time a client uses the item they’ve received, they will think about your company, which, of course, leads to better brand awareness. That is why every single time you order a batch of promotional products you must think about whether or not the recipients will find use for it. If not, chances are your gift will get thrown in the thrash and never be thought about again. You don’t want that, now do you?
When trying to raise brand awareness, most unexperienced entrepreneurs decide to get their company’s name out in the world using ads through different kinds of media – some use newspaper columns to do so, while others prefer to advertise on radio, the television or, in the recent times, the internet. However, as you probably know from your own personal experience, this advertising technique can come across as incredibly annoying to potential new customers. And this is where promotional products come in – MP3 players or headphones both provide audio stimulation without causing nuisance.
We’re finally talking about the smell – essential oils, scented candles, and food-related promotional gifts will become one of the trends in 2020, trust me. Because of what we discussed earlier (smell triggering specific memories from years, even decades ago), implementing this particular sense into your marketing strategy is likely to bring you the results you desire. Even if it is not entirely about bringing back nearly forgotten memories, or connecting the smells with your brand, it can still bring about pleasant emotions that your customers will associate with your company – the smell of vanilla cookies, chocolate, citrus fragrances, coconut creams, and more.
Needless to say, smell and taste often go hand in hand – however, the latter is only reserved for edible promotional products, which can turn out to be tricky to work with. You have to consider what types of food you should be giving out – definitely try avoiding food products that could go stale in a couple of hours, or for example fruit in case it rots (although fruit baskets still make phenomenal promotional gifts). But then again, don’t go in the complete opposite direction – even if free, I personally wouldn’t want to receive canned food as a freebie.
For quite some time now plastic bags are really really out. We could say out of fashion. Old fashioned. Whatever…
2,625 views
Coffee makes the world go round—from pick-me-ups in the morning to cups of Joe to keep us awake and productive…
2,254 views
When coming up with a new business idea, or upgrading one you’ve already developed, always ask yourself—what added value am…
1,891 views
Everyone gets excited with new trips coming up—days of complete relaxation are right around the corner, and we’re in desperate…
2,109 views
Good business partnerships are one of the cornerstones of successful companies. While first impression is undoubtedly the most essential moment…
1,988 views
The advantages of one technique or another vary from case to case and only one is certain. Both printing and embroidery are durable and high…
6 views
There’s risk in everything once you open and run your own business, even in something as innocent as gifts. Especially with business gifts, that are…
48 views
The art of gifting is as old as humanity and is still the best way to show friendship, respect, gratitude, and forge interpersonal bonds. The…
30 views
Everyone knows about the benefits of promotional gifts, and everyone loves to receive them. But what exactly is it that makes this type of promotion…
114 views
Every year, we celebrate World Water Day for numerous reasons – on this annual international day all of us are given an opportunity to not…
78 views
We’re only a couple of weeks away from starting the new year! And, as is expected, the year 2022 will introduce us to new materials…
93 views
The goal of this article is to help you, in a slightly different way, achieve probably the main goal of your company: higher sales. We’ll…
120 views
The goal of this article is to help you, in a slightly different way, achieve probably the main goal of your company: higher sales. We’ll…
126 views
Your employees are the foundations of your company – and showing them you care about them as people, not just as the working force, lets…
126 views
Business gifts and promotional gifts are part of relationships with target groups. Proper gifting begins with planning, that is, setting goals and analyzing the target…
159 views
It’s been a year of trials and triumphs, and we have been fortunate enough to have completed our goal of providing high-quality promotional and business…
153 views
We’re only a couple of weeks away from starting the new year! And, as is expected, the year 2022 will introduce us to new materials…
204 views
Have you ever asked yourself what kind of gift is most likely to succeed in promoting your company? Well, promotional gifts that are practical, unique,…
219 views
It’s always scary starting out somewhere new, especially when you’re expected to properly do a job that takes skill, confidence, and effort. Being a newbie…
180 views
We constantly talk about building and maintaining relationships with your clients – but what about the other people you do business with? What about your…
231 views
There’s so much more to gift giving than meets the eye; it’s not always about buying the most expensive items in order to impress your…
234 views
Think back to the years when you went shopping for Christmas gifts – did you make your way to the mall just before the holidays…
258 views
Expressing your gratitude for your employees and clients’ loyalty is beneficial to you as it is to them – a gift with your company’s logo…
312 views
In recent years, we have come to realize the importance of promotional gifts as a subtle yet powerful tool that can deliver great results, even…
279 views
In recent years, we have come to realize the importance of promotional gifts as a subtle yet powerful tool that can deliver great results, even…
309 views
Some of us hate shopping, while others enjoy it immensely. But no matter which group of shoppers you belong to, we can all agree on…
321 views
When it comes to creating a design to be put on your promotional products or even just designing your company’s logo, there’s a lot of…
309 views
Have you planned what, when, and who to surprise with promotional gifts yet this year? You may have noticed that a lot has changed in…
357 views
Over the years, brands have developed different techniques that are supposed to appeal to different generations of consumers. In recent years, for example, companies have…
546 views
Promotion is about so much more than just trying to lure new clients to use your services or buy your products – it’s about making…
309 views
When running a business, there’s a tonne of vital things to consider – and it’s not just making sure your products are in stock or…
414 views
Every year we strive towards a more inclusive work environment, deepening our understanding of the various struggles many minorities face. And while there are some…
420 views
Whether you work in finance or tourism, it’s important you develop and maintain client relationships. Nurturing them will lead to a successful and booming business,…
507 views
Personalization comes in many forms. In the most basic sense, personalization already means including the customer’s name in the subject of the email. It is…
570 views
When starting your own company, there’s a long list of tasks awaiting you. Some of them are the globally despised administrative procedures, which seem to…
738 views
When it comes to branding your promotional gifts, it is very important to consider the different printing techniques that can be used when putting your…
894 views
I don’t know about you, but I’m pretty excited to embrace the changes this new decade is bringing. However, with new beginnings come new business…
1,287 views
I don’t know about you, but I love maintaining good relationships with my favourite brands. Not only does it make me feel good to know…
975 views
The new millennium brought about new problems we had to somehow deal with. Some of them we dealt with successfully, others not as much. The…
1,092 views
We all know about the importance of brand awareness – it’s the number one deciding factor in whether or not our business will flourish. It’s…
1,065 views
Effectivity is something I personally struggle with on a daily basis—I don’t let it stop me, though. But I know some of you might have…
1,284 views
Eco-friendly promotional products will still be trending in 2021 – why is that? Haven’t we done enough for the well-being of our planet? We replaced…
1,257 views
In the age where more and more human interactions consist of electronic communication instead of face-to-face conversations, it is imperative that business owners nurture their…
1,302 views
Are you already having trouble finding the perfect business gift for your clients, employees, and business partners? Don’t worry, you’re not the only one! It’s…
1,398 views
We’ve all been there. Everything seems to be going great: employees are productive, projects are being finished on time with new clients coming in every…
1,566 views
It’s often hard to stay motivated when we constantly worry about having to finish countless tasks, take care of our health, and keep our mind…
1,707 views
In times of recession and similar uncertain financial situations, most companies reduce their spending of money in order to maintain economic stability – this is…
1,824 views
A lot has been said about promotional gifts in the past few years – though a big part of it has been proven true, there’s…
2,763 views
It’s not always fun at work. There are days when you’d much rather stay in bed in order to avoid the long working hours, those…
2,136 views
We all know how hard it is sometimes to find the time to sit down and have a meal, especially during busy office days. Normally,…
2,319 views
There’s a reason why more and more entrepreneurs decide on surprising their co-workers and employees with business gifts. Not only do they raise brand awareness,…
2,349 views
A big number of entrepreneurs still doubts the importance of promotional gifts, despite the continuous and unwavering success they bring. It has been proven countless…
2,660 views
Believe it or not, Christmas holidays and end-of-year parties are not always the ideal times to surprise someone with a corporate gift. Depending on who…
1,777 views
Believe me, not too long ago, I used to think these two were the same thing. Imagine my surprise once I realized they were complete…
1,834 views
A lot of decisions go into picking and choosing the ideal promotional gifts—from traditional apparel and flash drives, to more innovative products in the leisure…
1,968 views
I like people around me, even when I am working. They give me warm feeling of being surrounded by the people that share the same…
1,713 views
Good business partnerships are one of the cornerstones of successful companies. While first impression is undoubtedly the most essential moment of a partnership, keeping it…
1,988 views
When coming up with a new business idea, or upgrading one you’ve already developed, always ask yourself—what added value am I offering my buyers? Knowing…
1,891 views
1,063 views