How to Choose Promotional Gifts That Won’t End Up in the Trash

Even though we are surrounded by countless promotional gifts, companies usually opt for some cheap products that do convey promotional messages, but are not particularly interesting or of much use for the recipients. For this reason, a large share of promotional gifts ends up in the trash, which is, of course, the last thing we want as a company running a promotional campaign.

Promotional gifts have an important task, namely to successfully display promotional messages and reach as wide a range of potential clients as possible. If the promotional products are successful in doing so, we can expect excellent success for our company, which is why we have to be very careful about what kind of gifts we choose. We need to choose products that will be unique, practical, and useful for the recipients. The recipients of such products will not throw them in the trash, but will use them regularly, perhaps lending them to others and thus spreading promotional messages further.

Basic Features of Promotional Products

We have to pay attention to quite a few characteristics of the products we choose to give out as promotional gifts. For one, we have to choose high-quality and durable products, as these are more likely to impress our clients. However, we often give priority to cheap prices and fast delivery of promotional material when ordering larger quantities, which may very well be the reason for the poor effect of this type of promotion. If we don’t want our gifts to end up in the trash right away, it’s wise to choose longer-lasting products. Of course, this does not necessarily mean that the gifts will be very expensive, but it is certainly wise to avoid really low-cost offers. Given that the offer of promotional products is really extremely wide, you will be able to find quality products at a fairly reasonable price that will perform their role perfectly for many years.

Recipients will use promotional gifts for many years only if we choose useful products for this exact purpose. This is one of the priorities when choosing products to give out as promotional gifts – the most convincing are those products that have a useful function and remain in use by a wide range of recipients. This is very obvious with some products, such as promotional apparel, promotional umbrellas, bags and other useful products that tend to stand out. Of course, some smaller products are also very convenient, such as promotional pens, lighters and the like. These are products that are always good to have on hand, so recipients are unlikely to immediately throw them in the trash. With the combination of quality and usability, we get an excellent promotional gift that will do its job successfully.

From the recipient’s point of view, the combination of quality and usability is quite satisfactory. For a company that carries out the promotion, however, it is extremely important that the products successfully convey promotional messages. This means that the selected products must allow the printing of a promotional motif. Here we have different ways of processing materials, but usually the most welcome option is printing. With this, we prepare excellent promotional gifts that will be very effective.

The Most Useful Promotional Gifts

We have already mentioned some types of useful promotional gifts. Quite often office promotional material is used in this role, and it turns out it is an unbeatable choice for some target groups. Pens, notebooks, desk calendars and similar products are perfect for employees, as they will find a place for such products both at work and home.

Promotional textile products are also very convincing for the general public, and it is easy to quickly find suitable promotional gifts. The most famous are the promotional T-shirts, which practically every recipient will be happy with, even if they already have a closet full of different pieces of clothing. If we want to prepare a more interesting promotional gift, we reach for other textile products. Promotional umbrellas have a very good effect, as do hats, bags, and other pieces of clothing. Precisely because we have so many choices in this area, promotional textile products have great potential that we can make good use of.

Home and household products are also very popular, and useful promotional gifts can also be found here. In recent years, the collision of promotion and hygiene has offered us interesting possibilities – here we can find face masks, as well as personal care products. Some sets of cosmetic products are always relevant, as well as household accessories, products for relaxation and free time, and perhaps even promotional products for cars. For effective promotion, we can choose practically any product that has a useful function and can be equipped with promotional motifs.

Thus, when choosing promotional gifts, we always have the opportunity to find excellent solutions, especially if we focus on the right priorities. We can find gifts that the recipients will actually like, so we can expect their effect to be very good as well.

How Long Will the Recipients Keep the Promotional Gifts?

The fact is that promotional materials often end up in the trash. This usually applies to those products that do not have a particular use value, as they are adapted only to the transmission of promotional messages (for example advertising leaflets and other printed materials). But even some more useful products may end up in the trash or somewhere in a drawer if they are not carefully selected.

Well-chosen promotional gifts can have a surprisingly long life. They may even be used by recipients for more than ten years, which is a great leverage for promotion! In most cases, however, we can expect that the recipients of promotional gifts will use these products for at least a year or so, if they are, of course, generally usable products. Such products are usually ready for a few years of use, so no major problems should be expected.

The advantage of quality promotional products is that they continuously do their job throughout this time – they display promotional messages and strengthen the presence of the brand among the target audience. Thus, the benefit of the initial investment can be downright exciting, as we get several years of good promotions for a minimal sum. And this is completely unobtrusive, the recipients of the gifts are happy, they get used to them quickly – look around and you will certainly be able to find some products that you received as a promotional gift a long time ago.

How long the recipients will keep the promotional gifts is otherwise determined by various factors. In any case, a lot of credit for the long-term use of some gifts goes to the quality of the products, and usability is also indispensable. But we must also take into account other factors, such as the interests of individual recipients, the competition’s offer, and last but not least, even the appearance of the promotional gifts. All this comes into consideration when we plan an advertising campaign in which we will distribute promotional gifts among the target audience.