7 Key Questions to Ask Yourself When Choosing a Promotional Gift

4 minutes

November 29th 2021

7 Key Questions to Ask Yourself When Choosing a Promotional Gift 1

Renata Novak is a brand manager, digital marketer and content writer.

Have you ever asked yourself what kind of gift is most likely to succeed in promoting your company? Well, promotional gifts that are practical, unique, luxurious, noticeable, durable, and universal are sure to raise your brand awareness and invite more customers to enjoy your products and services. In this article, we ask and answer seven key questions that will help you choose the right promotional and business gifts to surprise your clients, employees, and business partners with. And remember – a business or promotional gift should always express your core business values.

1. What Kind of Gift Is It?

Why is it important to differentiate between promotional and business gifts? Easy – because each serves their own purpose. While what they do and how they do it is very similar, they are intended for different people.

Promotional gifts are first and foremost intended for your clients. Their main purpose is to promote your brand by talking about your company, successes, and vision. Their colours normally match the colours of your company, and are often embellished with your logo or brand name.

Business gifts, on the other hand, are chosen with a specific giftee in mind, and are often given to business partners, and employees. Such a gift should address the person’s hobbies and interests, and it is not necessary for you to add your company’s logo. While the product will still promote your brand, it will do so in different ways. What’s most important here is building a strong and trusting relationship with the people you work with.

Learn more about the differences between business and promotional gifts here.

2. Is the Chosen Gift of Good Quality?

When choosing a business gift, it’s important you choose well-made products. What do we mean by “well-made”? Well, for one, you need to make sure the products aren’t faulty or cheaply made, and in case you’ve decided to print something on it, you must always check the spelling.

But why should you give so much attention to details? Because with your gifts, you reflect the values of your business. In gift-giving, as in marketing, the consistency of the message you convey to your target audiences is important. ‍If you offer first-class service, you don’t want to be giving out gifts that are cheaply made and break quickly.

3. Is the Gift Unique?

If you want your gift to stand out and be special, it must also be unique, personal and memorable. The most unique business gifts are custom designed, handmade, and local; these cannot be purchased in just any store and mall. A business gift should be exclusive. However, this does not necessarily mean expensive.

So, when deciding on a gift, make sure to look for the sentimental value or message it carries. This way, people are also more likely to keep it for longer, which will help your brand get even more recognition in the long run.

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4. Is Your Gift Practical?

People want a quality and practical gift that they will use on a regular basis, not a piece of junk whose only job will be to collect dust on a hard-to-reach shelf. When it comes to business gifts, the best product is one of a higher price range that your customer or business partner would never buy themselves.

Such gifts include high-tech drinkware, mouse pads that double as wireless chargers, and other electronic gadgets.

5. Does the Gift Stand Out?

The best business gift starts with a conversation about who you are and what you do. When a client brags about your gift or is asked about it by someone, they’ll likely recommend your business every time. If the gift is intended for everyday use, the investment pays off the fastest and starts to create added value.

But, for this to work, you’ll have to make sure you’re not giving out just a random old keychain. Reach for the stars and pick something that no one else will think to pick, and stand out.

6. Will the Gift Be Useful for a Long Time?

Choose a gift that will act as an artifact of your business ties. A product that will be embedded in the recipient’s life. If you choose wisely, the gift will appeal to them on an emotional level. This is the difference between a gift that makes a lasting impression and a gift that is irrelevant to the recipient.

By taking all of this into account, you’ll be left with the perfect gift with a long lifespan. Something practical and timeless is exactly what you want to be looking for to make a lasting impression on your client.

7. Is the Gift Universal?

Even if you’re looking for a business gift for a larger group of people, you can find a unique, thoughtful and universal gift that will be suitable for every member. The best choice are practical and luxurious products for everyday use.

We recommend unique laptop bags made to order, accessories for sports and leisure, and water bottles. Aim for gifts your employees can use for activities that engage them, and make sure they’re made from the best materials. Remember to personalize the gift with the name of the gift recipient and all the important details that create a rich experience for the user.

If you feel like you’re ready to test your knowledge on promotional and business gifts, give our quiz below a try!

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