Benefits of Business Gifts besides Brand Recognition

4 minutes

December 15th 2019

Veronika Mikec is a full-time student, writer, and future revolutionary.

There’s a reason why more and more entrepreneurs decide on surprising their co-workers and employees with business gifts. Not only do they raise brand recognition, they also work in favour of making your company a household name by tackling all areas of marketing. These include your suppliers, consumers, work force, and more.

Gift giving has been proven time and time again to be a profitable way of showing people you value their work, while also helping yourself and your brand to climb up the corporate ladder. This is because once your employees realize they’re appreciated within the company, their new-found enthusiasm brings a whole new energy to the workplace. It contributes to the overall atmosphere, helping you earn their trust and vice-versa.

It’s also a great technique for issue solving. Knowing where the problem areas are within your company (whether the issue has to do with your employees or your suppliers) and your desire to fix it, both amount to one solution—finding the perfect balance between using the situation for marketing success and, most importantly, bettering your approaches to problem-solving.

But I’m getting ahead of myself. We’ll discuss all of these benefits (and more) in this article. There’s really no time to be wasted, so let’s jump right in, shall we?

Boosting Morale and Work Ethic

You may find yourself or your employees down on your luck when it comes to making sales, which may be a result of an unproductive or uninspiring work environment. You might’ve tried bringing up the issue with your colleagues to find the root of the problem, but often times it’s hard to find it, let alone fix it.

At times like this, it’s important to raise morale and help your workers get back on their feet. Asking them again and again won’t do much, while yelling and threatening will only create a negative atmosphere in the workplace. You might as well go in the complete opposite direction by showing them your appreciation for the work they do, by giving them a corporate gift. Knowing you value them will help bring up their spirits, motivate them, and create an overall more successful and ambition-driven company.

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Generating More Clients and Increasing Sales

You may decide to say thanks to some of your regular clients for always coming back to your company whenever they need a product or service in your niche. This is a great way for your business to gain bigger momentum, because your patrons may begin advocating for your company out of their own free will. Additionally, these customers will be even more likely to come back again and again in the future, seeing how valued they are.

However, don’t expect your clients to start spreading word about how great of a company it is you’re running. While surprising them with a gift can very likely result in a bigger number of purchases (both from existing and new customers), that isn’t the main reason for you to gift it to them. What you want to do is show your appreciation for their trust and loyalty to your company. You openly expecting them (or even asking them) to advocate for your company will result in more damage than the good it could do—your customers may feel slightly betrayed and manipulated if you show any desire of being ‘repaid’ for your gifts.

Remember—this is not a promotional gift! Those are given to any and all customers, while corporate gifts are given to your regulars.

Strengthening Business Relationships

While the internal structure and relationships of a company are just as important, it is also necessary to maintain the relationships outside of it. If you gift them something practical and useful (like a water bottle for example), any current business partners you may have and work with currently will be happier to collaborate on any future project you may be planning, or simply offer you advice whenever you need it. On the other hand, giving a prospective partner a business gift is the perfect way of showing them your dedication.

You must remember, of course, that a gift that keeps on giving might have to be of more exclusive nature. Meaning that you should consider giving your partner a product of yours that isn’t yet available on the market, or something personalized that will show the thought you put into getting the gift.

In any case, a business gift is something you may seriously want to consider implementing into your marketing strategy. As mentioned, it helps bring awareness to your brand, keeps the work environment a positive and a productive one, gives you an opportunity to increase the sales, and, last but certainly not the least, shows your business partners your appreciation for all they do.