Environmental sustainability is important

Environmental Sustainability: Top Promotional Trends for 2020

5 minutes


August 4th 2020
Environmental Sustainability: Top Promotional Trends for 2020 1Veronika Mikec is a full-time student, writer, and future revolutionary.


I don’t know about you, but I’m pretty excited to embrace the changes this new decade is bringing. However, with new beginnings come new business proposals, new marketing strategies to be developed, and old ones needing to be revamped.

With each year that passes, our responsibility to protect Mother Earth is greater. Why not implement green ideas into your business model and use it as a way to not only promote and grow your brand awareness but also to educate both your partners and your clients on environmental sustainability? Surprise them with sustainable gifts made from eco-friendly materials, such as bamboo, jute, and cotton. Products made from these types of natural resources can be found in all parts of everyday life – bamboo toothbrushes, jute tote bags, cotton apparel, glass water bottles, lunch boxes made of wheat fibre … The possibilities are endless!

Sustainable promotional products are a great way to promote both your company and an environmentally-friendly lifestyle. They’re the perfect marketing strategy to use when you’re looking for ways to grow your company’s business and move up the corporate ladder. By choosing the right type of gifts to surprise both your clients and employees with, you’re making sure to keep your business in the public eye. This plan of action is that much more significant with this decade coming to an end, and starting the year off with eco-friendly promotion of your company is the best way to do it!

Products, that might interest you

When It Comes to Sustainability, Strive for Originality

Don’t be one of those people that goes for the first thing they see. USB sticks? Pens? Notepads? We’ve seen those a million times and we’re bored. Why not think of something crazy, like a theft-proof backpack made from fair-trade materials? Or a sustainable pencil that grows into a plant? Why not surprise your clients with something out of the ordinary – a totally awesome ethnological gift that tells a story, perhaps? There are so many things to think of when it comes down to promoting your brand, and the sky is the very limit! 


Stick with the Classics

But then again, why bother with coming up with new ideas? People clearly love what you’ve been putting out, so why change? Sometimes it’s worth sticking with products that have proven successful on multiple occasions – perhaps some tweaks here and there are needed, but that’s always a part of the process. Try introducing eco-friendly versions of promotional gifts, such as water bottles made of borosilicate glass, sunglasses made from wheat fibres, or simply recycled notebooks or planners. All these belong into the category of classic promotional products that have never before let entrepreneurs down. Only this time, you’re working on environmental sustainability!


Go with the Trends

It’s true as they say – trends come and go. And the easiest way to make sure your promotional gifts are doing their job is to at least try following the trends – read up on some statistics, put out surveys to figure out what precisely it is that your customer base, in particular, is attracted to, and consult with your suppliers about which of their products have been most popular. For example, in 2019, people loved stainless steel straws, and this year, it’s safe to assume sustainable products are here to stay. Your best bet is to do some digging and have your questions (such as What are likely to be the trends of 2020?) answered by a marketing specialist. 


Implement Other Sustainable Changes

Here’s an extra tip that will help you achieve a more sustainable business model – start thinking outside the box! At the end of the day, it’s not about greenwashing your brand, but actually making it more environmentally friendly.

Helping Mother Earth should not just be a way for you to make a profit, but an opportunity for you to do better as well. Consider implementing environmentally conscious changes into your everyday work life – here are some ways for you to do exactly that.


Reduce Your Company’s Carbon Footprint 

You’d be surprised by the amount of carbon dioxide your company is producing – adding on to greenhouse gases is turning out to be a bigger problem each year, as the CO2 makes its way into the atmosphere, creating a carbon footprint. How to lessen your impact?

It’s important you first get your employees on board. Then you can start making actual changes in your company – simply start by saving electricity. Cutting energy use by turning off unnecessary lights and other office appliances will not only greatly impact your electricity bill, but also contribute to smaller greenhouse emissions.


Planes and Cars are a No-Go

Unless absolutely necessary, avoid excessive business travel. Conference calls, even those across the ocean, are now easily available through Skype and other video-call services. We live in the 21st century, so this shouldn’t pose an issue for anyone. Once you commit to online (video) calls you’ll notice how frivolous these person-to-person meetings and conferences are.

Because climate change (specifically global warming) is becoming a bigger issue than we ever imagined, the same goes for the transportation and production of goods as well. In order to make the best out of the situation (as most times it’s impossible to avoid greenhouse gasses produced through import and export), find and support eco-friendly brands who make it their mission to create the least carbon dioxide possible.


Green Packaging Is the Way to Go

It’s not just the products that should reflect your love for our planet, it’s the packaging, too! Little details, such as making sure every part of your product is made with the environment in mind, is what will set you apart from other companies.

Look at some options that include biodegradable materials, and avoid those that cannot be recycled at all costs. If at all possible, have the packaging become a part of your products – if you, for example, sell food, serve it in edible plates. Another splendid example is a pencil which you can plant after use, and have it grow into a plant or a flower! People go crazy for such innovations, so don’t forget to think outside the box!

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